Founder & CEO
Ketaki
Ketaki founded BEW to address the lack of credible, independent, investor-grade sustainability certification. Her stated approach centers on verification rather than marketing and on maintaining independence.
About
Building trust
in sustainability.
Third-party verified certification for organizations serious about environmental and social impact.
Leadership & governance
The people behind
the standard.
Advisory board
5 seatsStrategic guidance comes from an advisory board that brings together:
- Seat 01Climate scientist or ESG researcher
- Seat 02CFO or institutional investor with ESG mandate
- Seat 03Corporate sustainability officer
- Seat 04Regulatory-body representative
- Seat 05Industry expert in a certification vertical
Advisors guide the standards. None of them sit on certification panels.
Our mission
Better Earth Workplaces certifies organizations that align their operations with real environmental and social responsibility standards.
We provide third-party verification that cuts through greenwashing and gives investors, customers, and employees credible assurance.
Our vision
A world where sustainability claims are independently verified, impact is measurable, and organizations are rewarded, not penalized, for genuine progress toward a low-carbon, equitable future.
The market problem
Business-critical,
and hard to prove.
Investors screen for ESG risk, customers prefer sustainable brands, and employees expect employers to lead on climate and equity.
- Friction 01Fragmented frameworks
- Friction 02Unclear standards
- Friction 03Expensive verification
- Friction 04Commitment or marketing?
BEW's response
Rigorous, independent, globally oriented certification with transparent assessments, science-backed standards, and qualified assessors combining local expertise with global standards.
How BEW is different
Five commitments.
One line we don't cross.
What separates a certification authority from a consultancy, point by point.
- 01
Independence
A typical consultancyEarns more when it finds more to fix, then sells the fix.
BEWBEW is a third-party certification authority rather than a consulting firm or trade association. Revenue comes from certification fees rather than remediation services.
- 02
Science-Backed Standards
A typical consultancyUses proprietary frameworks that change from client to client.
BEWThe three certification pathways are based on peer-reviewed research, global best practices, and stakeholder input.
- 03
Transparent Assessment
A typical consultancyAgrees scope and scoring privately, engagement by engagement.
BEWOrganizations know what they will be assessed on, choose from qualified assessors, and receive documented, objective results.
- 04
Global Approach
A typical consultancyRelies on local benchmarks that do not travel across borders.
BEWStandards are designed for international adoption across industries and continents.
- 05
Investor-Grade Credibility
A typical consultancyWrites narrative reports for the client's own audience.
BEWQuantified metrics, standardized reporting, and benchmarkable impact are intended to make certification relevant to institutional investors.
See exactly what you will be assessed on before you commit.
Certification portfolio
Three programmes
Each follows the core model of transparent criteria, qualified assessor assessment, independent review, and certification results.
Assessment & certification model
Four steps,
one standard.
- 01
Application
Eligibility assessment and pathway selection.
- 02
Assignment
Matching with a qualified BEW assessor.
- 03
Assessment
Structured evaluation, documentation review, and site verification where applicable; detailed feedback report.
- 04
Certification & Reporting
Certification badge, impact reporting tools, directory inclusion, and annual recertification.
Assessor network
Independent,
qualified assessors.
They work independently within the BEW framework. BEW also works with channel partners, who prepare organizations but never assess them.
- Sustainability consultantsA
- Environmental engineersB
- AuditorsC
- Impact measurement specialistsD
Impact & reporting
Measured, then reported
Certified organizations receive access to an impact dashboard.
Tracking progress
Peer benchmarking
Stakeholder reports
BEW plans annual aggregate impact reports covering cumulative footprint reduction, jobs created, communities served, and related measures.
Technology
A certification platform
One system manages the lifecycle from application through assessment, review, and ongoing compliance reporting.
- 01Secure organization and assessor portals
- 02Public certification registry
- 03Real-time certification verification
- 04Audit-ready records
- 05Investor-transparent reporting
Global presence & growth
Where BEW
operates.
BEW certifies organizations across industries and continents through a network of independent assessors who combine local expertise with one global standard.
Priority relationship areas
- Institutional investors conducting ESG due diligence
- Multinational corporations requiring supply-chain verification
- Regulatory bodies aligning with international ESG reporting standards
- Industry associations seeking standardized compliance frameworks
- Educational institutions supporting sustainability research and practice
Commitment to integrity
Safeguards we
hold ourselves to.
We certify. We never consult on what we certify.
- No consulting or remediation services for assessed organizations
- Conflict-of-interest disclosure and assessor recusal
- Public assessment criteria
- Independent review before certification
- Internal and external process audits
- Annual reporting on certification trends, impact metrics, and operational transparency
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